We deliver B2B solutions and manage the process from start to finish.

"2+ years ago - seeing the Baldwin & Lyons copy of Forbes motivated me to call B&L for a renewal quote. They now have all my trucking insurance."
– Zumstein Inc.

We deliver B2B solutions and manage the process from start to finish.

"2+ years ago - seeing the Baldwin & Lyons copy of Forbes motivated me to call B&L for a renewal quote. They now have all my trucking insurance."
– Zumstein Inc.

The digital revolution has fostered new opportunities for efficiencies and optimization, and with it, targeted print has become more relevant than ever. PAC consistently proves how smart print programs exceed marketing and sales expectations, time after time.

PAC's Coverwrap Program has successfully shown how efficient marketing solutions still have a strong place in print. We should know – we founded the program over 30 years ago.

HOW IT WORKS
1
You select a magazine and then choose which 6 issues will be wrapped with your company's message.
2
You provide a list of recipients
(or we create a customized database for you)
3
We manage your database throughout the entire year.
4
Your Coverwraps can be 4-page or 6-page layouts. You provide the messaging. We print, bind and deliver the magazines.
5
A personalized announcement letter is mailed to each of your targeted recipients.
6
Within 2 weeks, the first issue is delivered to your recipients.
7
Unwrapped issues may include your message on an optional, 2-inch round sticker adhered to the cover.
8
At the six-month mark, we conduct a survey to test the program's effectiveness and deliver the results to you.
9
Your company reaps rewards! Your customers reap rewards!

With as little as three months' lead-time, we can begin getting your messages to targeted industry leaders and customers.

Corporate Programs: Each of your business units or divisions can contribute case studies, demonstrate products and services, and promote customer retention. With six different wraps throughout the year, each division has an opportunity to get their message across to their precise audience.

Specific Product/Service Programs: Promote up to six products and services – or focus all wraps on one primary message. Each influencer or decision-maker can be targeted within the companies you are reaching.

Customer Retention Programs: When it's just as important to retain your clients or introduce a new product or service, Coverwraps can strategically target senior management and decision-makers of multiple companies.

Industry Influencers: Target key influencers of your market, including opinion leaders, media, officials, executives, and more.

WHY IT WORKS

It's Simple. It's Creative. And it's Economical.

Sometimes simple solutions are the most creative and effective. We've successfully delivered a tangible Return on Investment (ROI) for our clients for 30 years. It's why clients renew their Coverwrap program, year after year.

Companies and brands employing our program are experiencing up to 88 percent increase in brand and product/service awareness.

Relationship Marketing at Work

It’s tangible proof of your commitment to your clients and their business needs. PAC's program works on the principle of reciprocity: Do something kind for someone and the action will be returned with another positive action.

Covers of multiple, high-profile business publications are wrapped with your company's message, showcasing your capabilities directly to your target audience.

In Return, You Receive

100% Reach: You reach all the people and ONLY those you need to reach at a fraction of the cost of long-term media buys. No other medium guarantees 100% reach to your target market.

High-Impact, Generous Retail Space: A vast amount of media space to deliver your company’s message wrapped on the covers of your magazine of choice.

Guaranteed 12-Month Direct Marketing Delivery: 6 full-page, full-color magazine Coverwraps per year. The cost per unit is less than traditional media buys.

Program Results: Mid-way through the year, you receive results of our recall/reaction survey from each respondent, showing you the progress and effectiveness of your Coverwrap Program.

Exclusivity: Unlike mass advertising, the original PAC Coverwrap Program allows you to convey your message in detail and confidentially.

EVIDENCE-BASED RESEARCH

Our Awareness Study is delivered to your target recipients six months into your Coverwrap program. The results provide executives with:

  • Proof that your targeted audience is reading your message and they have learned more about your product or service.

  • Confirmation of increased awareness and enhanced perception of your brand as a result of the program.

  • Evidence that your recipients have taken the desired action you intended

41%
learned something new about the sponsoring company
71%
improved perception of the sponsoring company
74%
found the Coverwrap Program to be informative
95%
recalled the sponsor’s Coverwrap message
97%
wished to continue receiving the Coverwrap program
97%
valued reading the Coverwrap Program’s publications
View The Coverwrap Sales Guide
INTERNAL USE ONLY
INDUSTRY  VERTICALS

Financial Services: A personal approach with a tailored message reaches beyond the grasp of your competitors. You need an unlimited reach that is deeply engaged. Coverwraps maintain industry-leading partnerships to provide that capability. Case Study

Point of Care: Place your product message on select covers of major media publications that PAC distributes directly to physician waiting rooms. Our 4- and 6-page Coverwraps target patients searching for healthcare solutions. It educates and incites action by prompting patients to ask their doctors questions about specific medications, products and treatments. Case Study

Technology: A small team can now compete against industry leaders. Directly reach 100% VAR’s as well as end users while achieving greater market share.  Publishers’ Alliance Corporation has consistently shown how high-impact print solutions can enhance your marketing program. Case Study

Manufacturing: Global free trade introduces challenges and opportunities. Unmatched design and durability that survives the toughest environments is the reputation that benefits today's manufacturers. Showcase that message to your customers without interference, even in the most remote corners of the market. Case Study

Transportation: Logistics is the #1 cost consideration that affects the bottom line. Deliver your message with the same timeliness in which you deliver their goods. Reach customers when and where they’re most receptive. Case Study

Economic/Industrial Developers: When attracting new industries and business to your geographic region, the Coverwrap program helps target the exact kind of business your community needs. Educate decision-makers while simultaneously conveying the benefits of conducting business in your region. Case Study

Economic/Industrial Developers: When attracting new industries and business to your geographic region, the Coverwrap program helps target the exact kind of business your community needs. Educate decision-makers while simultaneously conveying the benefits of conducting business in your region. Case Study