Get Started

I used the PAC Coverwrap Program for 4 years for one of my clients. The program consistently delivered my client's audience better than any other form of media we were using. PAC Coverwrap Programs move the needle."
– Debbie Bozsa, D. Bozsa & Associates, LLC

Get Started

I used the PAC Coverwrap Program for 4 years for one of my clients. The program consistently delivered my client's audience better than any other form of media we were using. PAC Coverwrap Programs move the needle."
– Debbie Bozsa, D. Bozsa & Associates, LLC
B2B CHECKLIST
POINT-OF-CARE CHECKLIST
RETAIL PACKAGED GOODS CHECKLIST

  1. Have you identified your company's target audience?

  2. Does your company have a product or service with a story to tell?

  3. Is it beneficial to reach ONLY those whom you want to reach with your key messages?

  4. Would it help your sales team to pre-qualify new business leads with evidence-based research?

  5. Would your customers appreciate industry-leading news that precisely benefits them?

  6. Would you like to reach and continually communicate with each customer, at his or her convenience, for less than the cost of lunch for an entire year of communication?

  1. Are you searching for an economical, PhRMA compliant direct marketing solution?

  2. Is it beneficial to reach a captive audience of patients, physicians and healthcare staff in the office environment?

  3. Would you like to educate patients immediately prior to them seeing the physician?

  4. Do you have a new product to promote?

  5. Do you have existing products that need continued awareness and increased sales?

  1. Do you want to influence channel distribution decision makers?

  2. Is relationship marketing tied to your brand's sales success?

  3. Do you need to reach buyers and managers directly, without interruption?

  4. Would your customers appreciate current, industry-leading news that benefits them throughout the year?

  5. Do you want to improve or grow your consumer loyalty programs?

Within three months, we can begin delivering your marketing messages directly to B2B industry leaders and in-office patients and physicians. Your PAC sales associate will assist with:

  • Selecting the magazine you wish to cover

  • Reviewing publication dates and editorial calendars

  • Confirming/Submitting your database of recipients' addresses and physicians' offices

  • Providing specifications for the Coverwrap creative layout

  • Creating the design and layout of each Coverwrap

Publishers' Alliance Corporation will ensure your program is launched on schedule and tracked throughout the duration of the program.

For more details, contact:

France Kenyon, Vice President
Publishers' Alliance Corporation

© 2017 Publishers' Alliance Corporation.
TM
All rights reserved