Reach patients when and where they are likely to take action.
POINT-OF-CARE
Patients are savvier than ever about their personal healthcare. They ask questions and you can quickly provide answers with our PhRMA compliant Coverwrap Program.
-
Educate patients
-
Reach and engage patients directly in the waiting room
-
Maximize your Share of Voice (SOV)
-
Access national list matching by specialty
-
Benchmark your RO
Doctors, healthcare organizations, and pharmaceutical companies have utilized The Original Coverwrap Program with tremendous success. Since its inception, 90 percent of the top 25 pharmaceutical companies have used our program to effectively communicate with millions of patients in 300,000+ unique waiting rooms.
CLICK HERE TO SEE WHAT DOCTORS ARE SAYING
"We love Coverwraps, the quickest,most effective in-office Point of Care option."
– Global Media Supervisor, Pharmaceutical Company
"A must-have for any DTC launch."
– EVP, Managing Director, HealthCare Ad Agency
Reach patients when and where they are likely to take action.
POINT-OF-CARE
Patients are savvier than ever about their personal healthcare. They ask questions and you can quickly provide answers with our PhRMA compliant Coverwrap Program.
-
Educate patients
-
Reach and engage patients directly in the waiting room
-
Maximize your Share of Voice (SOV)
-
Access national list matching by specialty
-
Benchmark your RO
Doctors, healthcare organizations, and pharmaceutical companies have utilized The Original Coverwrap Program with tremendous success. Since its inception, 90 percent of the top 25 pharmaceutical companies have used our program to effectively communicate with millions of patients in 300,000+ unique waiting rooms.
CLICK HERE TO SEE WHAT DOCTORS ARE SAYING
"We love Coverwraps, the quickest,most effective in-office Point of Care option."
– Global Media Supervisor, Pharmaceutical Company
"A must-have for any DTC launch."
– EVP, Managing Director, HealthCare Ad Agency
WHY IT WORKS
Simple. Brilliant. And PhRMA Compliant.
Targeted by Specialty: Patients with an immediate need are more likely to request and use the product after reading about it in your Coverwrap message.
Credible: The doctor’s office is an environment built on confidence, honesty and trust. Our Coverwraps align your product with the most trusted magazine brands. Coverwraps are the perfect non-obtrusive vehicle. Patients can read your message while waiting to be seen by the physician.
Captive Audience: Patients spend, on average, one hour in the doctor's office: 15 minutes with the Doctor and 45 minutes in the waiting room.
Top-of-Mind: Patients see your Coverwrap message before speaking with the physician, prompting questions and requests during their visit.
Triggers Recall: Reminds patient of your product and previous advertisements.
Point-of-Sale: Patients' visit with physician will result in product recommendations and requests.
Generous Space Allotment: Four to Eight full-color pages to share your story and products on every in-office issue.
High Impact: Your message wraps the cover of high-profile publications, making it front and center for grabbing readers' attention. You choose the publication on which to feature your product.
Low Out-of-Pocket Cost: Our Coverwraps are less expensive than sending multiple brochures and making mass advertising media buys.
Extended Reach: Physicians and Staff also see your message. Keeps your product and company top-of-mind.
WHAT DOCTORS ARE SAYING
The following are comments on returned surveys from physicians. Copies are available upon request.
